Ogilvy South Africa took home 25 statues from the 2017 Loeries held in Durban at the weekend including its 7th Grand Prix in a row. The group’s awards tally was led by an exceptional performance from Ogilvy Johannesburg, which was South Africa’s best performing agency at the event.
Winning work for Ogilvy came from a range of clients including DStv, KFC, VW, Viacom/MTV, Castle Lager and Audi.
Long-standing Ogilvy client KFC was the most awarded brand of the night with 11 Loeries and its CMO Mike Middleton was given the prestigious Marketing and Leadership Award.
The highlight for Ogilvy SA CEO Abey Mokgwatsane was the Grand Prix awarded for the KFC Sad Man Meal radio campaign. “This is the third consecutive year we’ve won a Grand Prix for KFC, which demonstrates the power of that remarkable creative partnership, and it’s our seventh GP in a row. Our year-on-year consistency at Loeries shows we have the ability to sustain our creative performance across many clients and categories.”
Chief Creative Officer Pete Case notes; “The competition this year was tougher than ever, with a lot of great work entered, so it’s humbling to be recognized at this level by our peers. Ultimately it’s a tribute to our creative leaders and teams who’ve worked so hard. I’m particularly pleased with the breadth of winning work from Data Driven Marketing to Media Innovation through to Creative Effectiveness and the more traditional channels.”
Case continues with sincere congratulations from everybody at Ogilvy to Nathan Reddy on his induction into the Loeries Hall of Fame: “He’s been one of the industry’s shining creative lights and we applaud his huge contribution.”
OGILVY’S REMARKABLE LOERIES GRAND PRIX RUN
2017 – KFC ‘Sad Man Meal’ – Radio
2016 – KFC ‘The Everyman Meal’ – Radio
2015 – KFC ‘Soundbite’ – Apps, games & interactive
2014 – Lucozade ‘Give Me Strength’ – Radio
2013 – Volkswagen SA – ‘Street Quest’ – Digital & interactive
2012 – Carling Black Label – ‘Be the coach’ – Integrated campaign
2011 – Volkswagen SA – ‘Marching Band’ – Live Activations
OGILVY 2017 LOERIES IN DETAIL
| COMMUNICATION DESIGN: GENERAL COLLATERAL | |||
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | Campaign Silver |
| COMMUNICATION DESIGN: CREATIVE USE OF PAPER | |||
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | Silver |
| DIGITAL & INTERACTIVE COMMUNICATION: DISPLAY ADVERTISING | |||
| Ogilvy Johannesburg | KFC Soundbite Chart – WeTransfer, Instagram | KFC | Campaign Bronze |
| DIGITAL & INTERACTIVE COMMUNICATION: SOCIAL MEDIA | |||
| Ogilvy Johannesburg | MTV #FCKHIV | Viacom | Gold |
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Silver |
| Ogilvy Johannesburg | KFC Burrito | KFC | Bronze |
| DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL APPLICATIONS, GAMES & INTERACTIVE TOOLS | |||
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | Bronze |
| DIGITAL & INTERACTIVE COMMUNICATION: DATA DRIVEN CAMPAIGN | |||
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Campaign Silver |
| DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL INTEGRATED CAMPAIGN | |||
| Ogilvy Johannesburg | KFC Soundbite Chart | KFC | Campaign Gold |
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Campaign Bronze |
| DIGITAL & INTERACTIVE COMMUNICATION: MUSIC & SOUND DESIGN | |||
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Craft Certificate |
| LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE CRAFTS | |||
| Ogilvy Johannesburg | Halloween Night Run | MultiChoice DStv | Craft Certificate |
| MEDIA INNOVATION: SINGLE MEDIUM | |||
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | Gold |
| PRINT COMMUNICATION: NEWSPAPER ADVERTISING | |||
| Ogilvy Johannesburg | Dirty, Dirty Hands | Global Public-private Partnership for Handwashing | Campaign Bronze |
| PRINT COMMUNICATION: INDOOR POSTERS | |||
| Ogilvy Cape Town | Head Light | Audi SA | Bronze |
| RADIO COMMUNICATION: RADIO STATION COMMERCIALS | |||
| Ogilvy Johannesburg | Sad Man Meal | KFC | Grand Prix |
| Ogilvy Johannesburg | Drink Anywhere | KFC | Campaign Silver |
| Ogilvy Cape Town | People Can’t Stop Themselves – Stalker, Funeral, PC | Volkswagen South Africa | Campaign Silver |
| RADIO COMMUNICATION: INTERNET & MOBILE AUDIO COMMERCIALS | |||
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | Campaign Bronze |
| RADIO COMMUNICATION: WRITING | |||
| Ogilvy Johannesburg | Sad Man Meal | KFC | Campaign Craft Gold |
| TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – UP TO 90S | |||
| Ogilvy Johannesburg | Make Your Circle Bigger – Marco Polo, Head Bangers, Jousting | AbInBev | Campaign Bronze |
| TELEVISION, FILM AND VIDEO COMMUNICATION: INTERNET VIDEO – UP TO 30S | |||
| Ogilvy Johannesburg | #SongsOfHumanity – Nelson’s Song, Steve’s Song | Viacom | Campaign Bronze |
| TELEVISION, FILM AND VIDEO COMMUNICATION: MUSIC VIDEOS | |||
| Ogilvy Johannesburg | Ag Shem | MultiChoice DStv | Silver |