Ogilvy South Africa celebrated its 6th consecutive Grand Prix at the 2019 Loerie Awards, the region’s largest advertising festival. Continuing its remarkable winning streak, Ogilvy once again took home the shows highest accolade. This year the award went to Ogilvy Johannesburg for the ‘Shave to remember’ campaign for Philips and The Nelson Mandela Foundation. The campaign spread positive messages about Nelson Mandela’s legacy - through his unique haircut - in the centenary year celebrating and honouring his life. All whilst raising funds for The Nelson Mandela Foundation.
Ogilvy Johannesburg also scooped the only gold awarded this year for effective marketing with ‘The World’s First Baby Marathon’ campaign for Kimberley Clark. This is the 3rd gold for Ogilvy in this important category and underlines their emphasis on creating work that works. The targeted digital campaign drove an ROI of 29:1 and a sales lift of R191 Million, alongside and earned media value of R2.4 million. This follows Ogilvy’s recent success at the 2019 Apex Effective Marketing Awards – where they took home the Grand Prix, making us the most awarded agency for work that creates a positive and direct consumer impact.
Ogilvy also shone brightly in the Loeries Digital Categories, winning the most digital Loeries with 9 in total, including 2 golds for Social Media and Digital Advertising.
In total Ogilvy won 26 awards at the weekend with; 9 gold, 8 silver and 8 bronze Loeries, plus the coveted Grand Prix. Winning across an impressive mix of disciplines from Social Media to Live Activations, Online Film, Out Of Home, Print, Mobile Media, Media Innovation, PR, Radio, Integrated and Effective categories.
Pete Case, Ogilvy’s outgoing CCO comments “Winning at Loeries is always an incredible achievement for any agency or client. This weekend’s achievements were made especially rewarding for us due to the wide spread and volume of work that we won for. Real work on real brands - Kimberley Clark, Investec, Philips, The Nelson Mandela Foundation, Castle Lager, Carling Black Label, Doom (Tiger Brands), Volkswagen, Schweppes, Cadburys, Clorets and KFC. Thank you to all these clients and to our own teams that partnered and pushed so hard to make work that truly stands out from the clutter - and that creates a positive business impact using creativity. Thank you also to the judges that rewarded us with these accolades.”
Alistair Mokoena adds “The blend of work that we won awards for this weekend underlines our positioning as a true Modern Marketing comms agency that brings together storytelling, data, insights, technology and digital media to deliver performance. We are exceptionally proud to have led the Digital categories this year.”
Case continues ‘A final congratulations from everyone at Ogilvy South Africa to Andrea Quaye from AbInBev for her Marketing Leadership award, and to Alistair King, who was inducted into the Loeries Hall of Fame.’
Ogilvy 2019 Loeries Results:
Grand Prix
- Live Activations: Philips & Nelson Mandela Foundation - Mandela Centenary
Gold:
- Effective Creativity: Kimberley Clark - The World’s First Baby Marathon
- Digital Crafts: Investec - The Human Search Bar
- Live Activations: Philips & Nelson Mandela Foundation - Mandela Centenary
- Radio Crafts: Doom (Tiger Brands) - You Should Have Used Fast Deadly Doom
- Online Film: Philips & Nelson Mandela Foundation - Shave to Remember
- Film Crafts: Investec - Human Search Bar
- Film Crafts: Philips & Nelson Mandela Foundation - Shave to Remember
- Integrated Campaign: Philips & Nelson Mandela Foundation - Shave to Remember
- Social Media: Philips & Nelson Mandela Foundation - Philips Shave to Remember
Silver:
- Media Innovation: Castle Lager - Smash The Label
- PR & Media Communication: KFC - Make A Meal of It
- Print Advertising: Volkswagen - The Two Should Never Meet
- OOH Ambient: Carling Black Label - No Excuses
- Website or Microsite: Investec - The Human Search Bar
- Website or Microsite: Cadburys - Remarkable Regifts
- Mobile Media: Cadburys - Remarkable Regifts
- Social Media: Castle Lager - Smash the Label
Bronze:
- Effective Creativity: KFC - Make a Meal of It
- Effective Creativity: Carling Black Label - Soccer Song for Change
- Social Media: Schweppes - Oh Schweppes
- Social Media: KFC - #1120under5
- Youtube: Clorets - Labour
- OOH Ambient: Philips & Nelson Mandela Foundation - Shave to Remember
- PR & Media Communication: Philips & Nelson Mandela Foundation - Shave to Remember
- Radio Station Commercials: Doom (Tiger Brands) - You Should Have Used Fast Deadly Doom