As the world struggles with the impact of Covid-19 it may seem strange that a series of tragedies on the world’s highest peak could serve as a lesson in crisis communications. We don’t usually associate high altitude mountaineering with lessons for business, leadership and reputation management. In this article Patrick Conroy, now the Head of Strategy for PR & Influence at Ogilvy in Johannesburg, reflects on the importance of Crisis Communications in the modern age.
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