The KFC Family Bucket is KFC’s flagship product and sharing has always been at the heart of its reason for being. By linking limited edition packaging with mobile technology, we aimed to hero our core product, showcase innovative and current thinking, facilitate togetherness and build brand love.

The campaign went live with a media launch on the 27th of April 2017. It was thereafter rolled out in key stores across the Gauteng province (the commercial center of South Africa). The promotion was displayed in-store, with robust social media support. The campaign is ongoing, and the brand is looking at a national and continental rollout.