To raise awareness about the new Volkswagen Golf 7’s brake assist feature.

The world is full of people who just can’t stop themselves from saying too much, and in doing so, turn Innocent situations into awkward predicaments.
 
To demonstrate this, we created a radio campaign that awkwardly showed how badly people needed Volkswagen's new brake assist feature in their daily lives. 
            
The campaign took the form of casual conversations that quickly spiral out of control. We tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves.